A common question that comes to the mind of any blogger or content creator is about the ideal length of the blog post for SEO. What should be the word count for SEO ranking? Does the length of the blog post impact the SEO strategies? How to determine the right length of the blog post to execute SEO techniques? All these questions arise to understand the working of SEO in relation to blog post length.
We all know the importance of search engine optimization (SEO) in driving organic traffic to your websites and blogs. But the impact of optimized length of the content for better SERP ranking is crucial to understand. In this blog, we will explore the relationship between blog post length and SEO which will assist in providing insight to enhance your content-creating strategies.
Impact of Blog Post Length On SEO
You must have read in many articles that longer blog post helps in increasing search engine ranking and better visibility. In fact, some claim that the right length of a blog post should be 2,000 words and more. Let's understand the relationship between SEO and blog post length and what factors that impact their relationship.
ï¿® Quality over Quantity
If we try to go by the Google algorithm, it values high-quality content over quantity. Yes, it is right! Google makes sure that the reader is presented with the most relevant and valuable content. This factor determines the page ranking on the search engine and helps the user to get hands on the best quality content irrespective of the length it represents.
Hence, you need to ensure that your ultimate goal should never be word count but rather concentrate on creating comprehensive, well-structured and informative content that is easily readable by the user.
ï¿® User Experience and Dwell Time
A lengthy blog post is related to the dwell time. Dwell time means when the user spends time on your website for a longer time, reading your engaging and informative content. Now, if your content is providing relevant information, the user will ultimately try to explore more about you. Therefore, a long blog post means higher dwell time and better user experience, further, impacting your SEO ranking.
Hence, you need to offer relevant content over stuffing irrelevant content to make it lengthy for better SEO ranking. This factor will enhance the user experience and will increase the dwell time on your blog post and website which will ultimately impact the SEO.
ï¿® Mobile Responsiveness and Readability
As a content creator or blogger, you must look for the platforms that users often opt for reading your content whether short or long. Nowadays, everyone is using mobile devices. So, if your blog page or website is taking more time to load on a mobile device, the chances of increased bounce rate and decreased time spent on the page will impact the SEO.
Hence, you need to create lengthy yet well-structured content for your blog post. You should break up the long blog post into subheadings, bullet points and add visuals like infographics. This will enhance the readability of the user and will positively impact the SEO.
Conclusion
If you think the length of the blog post is the only factor that really affects the SEO ranking then it is not the only determinant of SERP ranking. Keeping the length of the blog post at focus, you should also provide quality content with comprehensive information and increased user experience on your blog page or website.
Hence, rather than trying to fix the word count, try to create engaging and well-structured blog content as per the requirement of your target audience. Additionally, you can take the help of an SEO company in Brampton to optimize content for SEO success. They focus on mobile responsiveness, and link building, and deliver informative content that attracts the target audience and increases your visibility on the SERP.